10 Handy Tips for Getting the Most Out of Business Login

A quick-reference roundup of the habits that make the biggest difference — whether you're updating your Business Profile or adding events, offers, or experiences.

1. Bookmark your login page. You likely won't use Business Login every day, so save yourself having to remember the address.
2. Fill in every tab you can, not just the required fields. It creates a better experience for visitors, and gives search engines and AI tools more to work with when your business comes up in results.
3. Only add categories that are genuinely relevant. Adding extra ones for visibility usually backfires — it can confuse visitors and is a common reason submissions get rejected.
4. Get your images the right size and ratio before uploading. The system will usually show you the recommended dimensions — follow them rather than guessing, and keep file sizes modest.
5. Add Alt Tags to every image. They help visually impaired visitors and improve how your content performs in search.
6. Only leave a day's opening hours blank if you're actually closed that day — a blank field shows as closed, not "unknown."
7. Check your map pin, especially if your business is in a rural area — it's occasionally slightly off and easy to fix by dragging it.
8. Always set an Expiry Date on events. It keeps your listings in the right order and automatically tidies up past events without deleting them.
9. Use the dedicated booking link or embed field, rather than putting booking links in body text — it's what visitors will actually click, and it's trackable.
10 Add a redemption code to your offers and be clear on terms & conditions. It helps you track uptake and avoids confusion for both you and your customers.

💡 Top tip: If you only remember one thing — the more complete and accurate your information is, the better it works for you, both for visitors browsing the site and for how your business shows up in search and AI tools.