How can I group themed content together to boost SEO and visitor experience?
One of the most effective things you can do with existing content is bring related pieces together around a theme — rather than leaving them scattered and only discoverable individually. Done well, this gives visitors an easily scannable hub of everything related to a topic, and gives you a genuine SEO opportunity that your individual pieces of content don't cover on their own.
Let's take an example: imagine you have several blog posts about walking in your destination — a guide to the best short walks, a piece on dog-friendly trails, a seasonal "best walks in autumn" post, and a feature on a specific scenic route. Individually, each post targets its own specific topic. But none of them target a broader phrase like "walking holidays in the Peak District" — and that's exactly the kind of phrase a themed landing page can target.
Two ways to do this, depending on your site (and objectives)
- Global Categories — if your site has the Global Categories module, this is normally the best approach for themes that are evergreen or seasonal and likely to keep growing over time. A Global Category can dynamically pull together content across multiple entry types — blog posts, Events, Business Profiles, Offers — automatically, as new relevant content is added. This is particularly powerful when you have a theme that spans several different content types, not just blog posts.
- Miscellaneous pages — if you don't have the Global Categories module, or if the theme is more niche and doesn't justify its own ongoing category, building a dedicated Miscellaneous page is a great alternative. Because Misc. pages use the full Content Builder, you have complete flexibility to bring the theme together manually using all the tools available to you.
A simple rule of thumb
If you have content across several entry types linked to a theme, and you expect that theme to keep growing — a Global Category is usually the better long-term approach
If you have a smaller, more specific set of content — for example a handful of blog posts — a Misc. page is often the more practical choice
If your site doesn't have Global Categories available, the Misc. page approach is the way to achieve this
Building a themed Misc. page
If you're taking the Misc. page route, here's how to build a strong one:
Create a new Misc. page and give it a clear, theme-led title — for example "Walking in the Peak District"
Use a Full Width Image or Text Area to introduce the theme and set the scene
Use a Related Entries block to pull in the relevant blog posts on the theme
If you want to get more sophisticated, also link relevant Business Profiles and Events connected to the theme — for example a local outdoor gear shop, a walking guide business, or an upcoming guided walk event. This rounds the page out and gives visitors a genuinely useful, complete resource
Add FAQs specific to the theme in the FAQ tab — for example "What's the best time of year to walk in the Peak District?" or "Are the trails suitable for beginners?"
Why the FAQs matter here
Adding theme-specific FAQs compounds the SEO benefit. Your blog posts target their individual topics, your landing page targets the broader theme, and your FAQs target the specific questions visitors are asking around that theme — all reinforcing each other on the same page. It also makes the page genuinely more useful to visitors, who get a complete answer to "what do I need to know about walking here" in one place rather than having to piece it together themselves.
💡 Top tip: Look through your existing content for natural themes that already exist but aren't yet connected — you may already have everything you need to build a strong themed page without writing anything new.