How Do I Build Out My Trail Points to Bring the Route to Life?

Using the Trail Points tab to turn a route into a genuinely engaging trail

Where do I build the actual route?

This is done in the Trail Points tab, where you construct the route a visitor will follow.

Add a Start Point and an End Point. Each can be set either by address or by latitude/longitude — useful for trailheads or endpoints that don't have a formal street address.

Add Trail Points along the route, each with:
- Point Title
- Point Description
- Point Link
- Point Image
- Related Entry (if applicable)

What's the most important field for making a trail feel worth following?

The Point Link field. This is where your destination expertise really comes through — it's your opportunity to connect a point on the route to a real Business Profile, point of interest, or landmark: a café worth stopping at, a viewpoint with a story behind it, a historic site along the way.

This is what turns a route into a trail, rather than just a line on a map. A trail with genuine local insight woven through it — even briefly, at just a few points — reads as far more valuable than one that's simply a set of coordinates.

How much difference do images actually make?

More than you'd think. Use images at every Trail Point where you can. A good photo shows a visitor exactly what they can expect to see or experience along the way — and trail content lives or dies on whether people can picture themselves there before they set off.

What happens if I link a Trail Point to an existing Business Profile?

If a Trail Point has a Related Entry assigned, linking it to an existing Business Profile, the map will automatically display an icon at that point and pull through the business's summary information into the map preview. That means linking to existing entries genuinely enriches what a visitor sees on the map — with no extra design work required from you.

Note: the map preview design itself is standard across all trails — the layout and content of these previews can't be individually customised beyond what's pulled through automatically.

💡 Top Tip: Before you finish building your points, read back through the Point Descriptions as if you were the visitor standing there. If they read like data entry rather than a local giving directions and a tip, that's the easiest place to add real value.