How Do I Categorise My Itinerary and Add Extra Content Around It?
Best practice for helping visitors discover your itinerary — and for supporting visitors whose plans don't quite match it
Why does categorising my itinerary matter?
Categorisation is what allows visitors to filter itineraries by interest on the front end of the website — for example Food & Drink, History & Heritage, or Family Friendly. A well-themed itinerary that isn't categorised properly might not get seen at all, simply because it won't turn up when someone filters for what they're actually after.
Set this via the Categories tab on the Itinerary Listing, and make sure the category genuinely matches the theme you've built the itinerary around. If your itinerary is themed around food and drink, but it's filed under History & Heritage, it won't surface for the hungry visitor filtering the site — even though it's exactly what they wanted.
How can I add more content around the itinerary, beyond the schedule itself?
On most sites, the Itinerary Listing template includes the Content Builder — the same flexible, block-based editor used elsewhere on the DCMS — so you're not limited to just the schedule and a paragraph of copy.
This is genuinely useful because it lets you support visitors whose plans don't match your itinerary exactly. If someone loves the theme of your itinerary but wants to swap out one stop, or has extra time to fill, giving them nearby alternatives that still fit the theme keeps them engaged with your site rather than sending them off to search elsewhere.
A couple of examples worth building into most itineraries:
A Collections block titled "Accommodation Recommendations" — a curated set of places to stay in the same area, useful for itineraries that don't specify one place to stay.
A Collections or General Cards block titled "Other Things to Do Nearby" — additional businesses or experiences in the same geography and the same theme, for visitors who want to extend or adapt the itinerary.
The key principle: anything you add here should still match the itinerary's theme and location. The goal isn't to throw in everything available nearby — it's to offer thoughtful alternatives that feel like a natural extension of the itinerary, not a distraction from it.
Availability of the Content Builder on the Itinerary Listing template can vary by site setup — if you can't see it on your Itinerary Listings, check with your website admin.
💡 Top Tip: Think of these Content Builder additions as your safety net. A pre-built itinerary will never be a perfect fit for every visitor — giving them a curated set of alternatives that still fit the theme is far more helpful than leaving them to search the whole site from scratch.