How do I link my Experience to a Business Profile?
The Relations tab lets you connect your Experience to a Business Profile — for example, linking a guided kayaking Experience to the outdoor activity centre that runs it. The main benefit of this is exposure: the connection surfaces on the front end, helping visitors discover related content in both directions.
There are two separate fields here, doing two different jobs.
Related Business
This attaches a Business Profile to the Experience. The connection displays a little differently on each side:
On the Business Profile, your Experience appears in that page's Related Content section, alongside any other content linked to it
On the Experience listing, a card linking through to the Business Profile is created directly on the page — this isn't shown under a "Related Content" heading, it simply appears as its own card
Whether this field appears and behaves exactly this way depends on your site's configuration.
Business Login: Managing Business
This is a separate connection, and it's easy to confuse with Related Business — but it does something quite different. If your site has Business Login enabled, connecting a business here makes this Experience entry available to be managed and edited by that business's Business Admins directly, through their own Business Login account.
In practice, this means:
If you want a business to be able to update their own Experience listing — their pricing, description, or photos — without coming to you every time, this is the field that makes that possible
If you leave this blank, the Experience remains something only your own DCMS team can edit
A business can only manage the entry if they have an active Business Login account set up, so it's worth checking that's in place before connecting them here
Why the distinction matters
It's entirely possible to have a Related Business attached for visitor-facing display purposes, without giving that business editing rights — the two fields work independently. Equally, you can grant a business editing access here without necessarily displaying a prominent Related Business link if that's not the right fit for your site.
Think of it this way: Related Business is about what visitors see; Business Login: Managing Business is about who can edit.
A quick example
Say a local walking tour company runs three different guided walks, each set up as its own Experience. You could connect all three to their Business Profile under Related Business, so visitors browsing one walk can see the others. Separately, if that company wants to keep their own descriptions and pricing current, connecting them under Business Login: Managing Business means they can do that themselves, rather than emailing you every time something changes.
💡 Top Tip: If you're aiming to reduce how often businesses need to come to you for small updates, Business Login: Managing Business is the field to focus on — it's the one that actually hands over editing control, not just visibility.