How do I make sure my content is as visible as possible in search engines?

A few of the most effective things you can do for search visibility:

Select the correct Business Profile type. This applies the right Schema (structured data) behind the scenes, helping search engines understand exactly what kind of business it is.

Add FAQs via the FAQ tab. This triggers FAQ Schema, increasing your chances of appearing in rich search results and being surfaced by AI discovery tools.

Write descriptive link text. Avoid "click here" — link on meaningful words instead, which helps both visitors and search engines understand what they'll find.

Use headings properly in the Text Area. Structuring content with proper headings rather than just bold text helps search engines understand how your page is organised.

Build themed landing pages. Grouping related content together lets you target broader keyword phrases that your individual pages don't cover on their own.

💡 Top tip: SEO compounds. Schema, FAQs, and well-structured content all reinforce each other — the more of these you apply consistently, the stronger the effect.