How do I write a strong title for my Experience?
Your Experience Title, set in the Content tab, does more work than it might seem. It's the first thing a visitor reads, it's what shows up in search results, and it feeds directly into how your listing is found and clicked on. A well-written title can make the difference between an Experience that gets noticed and one that gets scrolled past.
A simple formula to follow
Primary Keyword + Benefit or Modifier + Brand Name
For example, rather than "Guided Walk," you might write "Peak District Sunset Trail Walk" — the primary keyword (what it is), a benefit or modifier (what makes it worth doing), and your destination or provider name where relevant.
Keep it under 60 characters
Search engines typically only display the first 60 characters or so of a title before cutting it off. A longer title might read well in the DCMS, but appear truncated and awkward in search results. Check your SEO preview to see exactly how your title will display before you finalise it.
Front-load the important words
Put your most important keyword or phrase at the start of the title, rather than the end. If a title gets cut off in search results, you want the part that survives to be the part doing the most work.
Be specific rather than generic
A specific title tells a visitor exactly what to expect and helps your Experience stand out from similar listings elsewhere. Compare:
Generic: "Outdoor Activity"
Specific: "Family Canoe Trail Along the River Wye"
The second version does far more to help both visitors and search engines understand exactly what's on offer.
Avoid unnecessary filler words
Words like "amazing," "unmissable," or "the best" don't tell a visitor anything concrete, and they take up valuable character space that could be used for a genuine keyword instead. Let the description and reviews make the case for how good the Experience is — your title's job is simply to say clearly what it is.
Check it reads naturally
A title built strictly to a formula can sometimes end up sounding stilted. Once you've drafted it, read it aloud — if it doesn't sound like something a person would actually say, it's worth adjusting the wording while keeping the keyword and structure intact.
💡 Top Tip: Use your SEO preview every time you write or update a title. It's the easiest way to catch a title that's too long, awkwardly cut off, or missing its keyword from the visible portion — before a visitor ever sees it in search results.