Step-by-Step: Adding FAQs to Your Business Profile or Listing (and Why They Matter)

You can add FAQs to your Business Profile, events, experiences, and offers — the process is the same wherever you're adding them.

How to add an FAQ

1. Log in and navigate to the content you'd like to add FAQs to (Business Profile, event, experience, or offer).
2. Find the FAQ tab — it's often the tab furthest to the right, so you may need to scroll along the tab list to see it.
3. Click the FAQ tab. You'll see some on-screen guidance about writing good FAQs.
4. Click the "+ New FAQ" button (you may need to scroll down to find it).
5. A panel will slide in from the right with a Question field and an Answer field — fill these in.
6. Click the red Create button to save that FAQ, then repeat for any additional FAQs (each one needs to be added individually).
7. Once you've added all your FAQs, click Submit for Approval to send them — along with any other changes — to the team who manages your destination's website.

Why add FAQs?

The obvious reason is to directly answer the questions visitors most commonly ask about your business. But there's a second benefit too: FAQs help search engines and AI tools (like AI-powered search overviews and chatbots) understand your business more clearly, which can improve how you appear in results.

What to add: genuine questions your customers actually ask, for example:

"What are your opening hours?"

"Is parking available?"

"Do you offer vegetarian options?"

"Is the venue wheelchair accessible?"

How to write them:

Keep questions short and in natural language

Write clear, friendly answers that are easy to scan

Cover only one question per FAQ

Avoid sales language — focus on being genuinely helpful

💡 Top tip: Quality beats quantity. Aim for somewhere between 3–6 FAQs, focused on what you're actually asked most — a sentence or two per answer is plenty, and it's worth updating them whenever key information changes.