What are some tips for content I might be missing out on?

A few features that are easy to overlook but well worth using:

Schedule content in advance. Use Post Date to have content go live automatically at a specific date and time, and Expiry Date to have it come down automatically when it's no longer relevant.

Link related content to your Business Profiles. Events, Offers, and Experiences can all be linked to a Business Profile, surfacing automatically in the Related Content section on that business's page.

Add FAQs through the FAQ tab. This applies FAQ Schema automatically, helping your content get picked up in rich search results and by AI tools like ChatGPT.

Choose the correct Business Profile type. Selecting Accommodation or Food & Drink rather than a general profile applies more specific Schema and unlocks extra fields tailored to that business type.

Group themed content together on a Misc. page. If you have several blog posts on a related topic, bringing them together on a dedicated landing page can target broader keywords your individual posts don't cover.

💡 Top tip: Set a reminder to revisit older content every few months — these features are just as valuable applied retrospectively as they are when you first create something.