What are some quick wins to make my content more effective?
A few simple habits that make a real difference:Use the Live Preview panel before publishing. Check how your page looks on…
A few simple habits that make a real difference:Use the Live Preview panel before publishing. Check how your page looks on both desktop and mobile before anyone else sees it.Don't over-format your text. Bold and italics lose their impact if used…
Good alt text is written with both visitors and search engines in mind. A few practical principles:Be specific and succinct.…
Good alt text is written with both visitors and search engines in mind. A few practical principles:Be specific and succinct. Describe what's actually in the image without unnecessary embellishment. A useful trick: imagine briefly describing the…
How can I group themed content together to boost SEO and visitor experience?
One of the most effective things you can do with existing content is bring related pieces together around a theme — rather…
One of the most effective things you can do with existing content is bring related pieces together around a theme — rather than leaving them scattered and only discoverable individually. Done well, this gives visitors an easily scannable hub of…
What is structured markup and why does it matter for your site?
When a search engine like Google crawls your website, it reads the content on your pages- headlines, body text, images- and…
When a search engine like Google crawls your website, it reads the content on your pages- headlines, body text, images- and does its best to understand what each page is about. Structured markup, sometimes called schema markup, is a way of giving…
How do FAQs work and why are they important?FAQs (Frequently Asked Questions) are a powerful but often overlooked tool in…
How do FAQs work and why are they important?FAQs (Frequently Asked Questions) are a powerful but often overlooked tool in the DCMS. Adding well-written FAQs to your key pages helps visitors get quick answers to common questions — and gives search…
How can I group themed content together to boost SEO and visitor experience?
One of the most effective things you can do with existing content is bring related pieces together around a theme — rather…
One of the most effective things you can do with existing content is bring related pieces together around a theme — rather than leaving them scattered and only discoverable individually. Done well, this gives visitors an easily scannable hub of…
How do I make sure my content is as visible as possible in search engines?
A few of the most effective things you can do for search visibility:Select the correct Business Profile type. This applies…
A few of the most effective things you can do for search visibility:Select the correct Business Profile type. This applies the right Schema (structured data) behind the scenes, helping search engines understand exactly what kind of business it…
How do I manage redirects and fix broken links (404s)?
Redirects is the tool within the DCMS that helps you manage broken links, redirect old URLs to new ones, and keep a seamless…
Redirects is the tool within the DCMS that helps you manage broken links, redirect old URLs to new ones, and keep a seamless experience for both visitors and search engines. Whether you've just launched a new site or recently restructured your…
Alt text (sometimes called an Alt Tag) is a short text description added to an image, used by search engines and by screen…
Alt text (sometimes called an Alt Tag) is a short text description added to an image, used by search engines and by screen readers for visually impaired visitors. It describes what's in the image so that both people and machines who can't see it…
Good alt text is written with both visitors and search engines in mind. A few practical principles:Be specific and succinct.…
Good alt text is written with both visitors and search engines in mind. A few practical principles:Be specific and succinct. Describe what's actually in the image without unnecessary embellishment. A useful trick: imagine briefly describing the…
What are some quick wins to make my content more effective?
A few simple habits that make a real difference:Use the Live Preview panel before publishing. Check how your page looks on…
A few simple habits that make a real difference:Use the Live Preview panel before publishing. Check how your page looks on both desktop and mobile before anyone else sees it.Don't over-format your text. Bold and italics lose their impact if used…
Should I avoid using images with text included within them?
Yes — wherever possible, avoid uploading images that have text embedded as part of the image itself, such as a graphic with…
Yes — wherever possible, avoid uploading images that have text embedded as part of the image itself, such as a graphic with a headline baked in. There are several good reasons for this:Search engines can't read it. Any text added through the DCMS as…
A 404 error means a visitor has tried to access a page that no longer exists on your site. Fixing one is quick and…
A 404 error means a visitor has tried to access a page that no longer exists on your site. Fixing one is quick and straightforward once you know where to look.Step by step- From the main DCMS navigation, click on Redirects- Go to the 404s tab — here…